Opel Aftersales - Opel Szerviz4+
Opel Aftersales has been our costumer since 2011. We started our cooperation with the headline “A 4 year old doesn’t deserve same care?” which immediately gained a Silver Effie Award. The campaign was aimed at discrediting the unwarrantedbelief that it’s more expensive to service a car at the brand autoshop than at the autoshop next door, especially when the car is more than 4 years old. Instead of the simple price argument, we created an emotion based price-value image-like communication strategy. It was based on an insight well-known to families everywhere: the older sibling’s jealousy towards the younger ones.
Fluimucil – But why?
The Fluimucil brand has been in the care of Insomnia since 2015. We created the “But why?” campaign in 2016. The campaign was inspired by the core idea that there is a certain period in childrens’ lives – mostly kindergarten aged ones - when they want to knoweverything. They don’t accept simple answers. They want to know the why of why, so they ask questions all the time. They get even on their own parents’ nerves. We popularized the Fluimucil brand with the help of this well-known phenomenon. It worked!
NMHH – Prepaid SIM card campaign
At the beginning of 2017, a National Media and Infocommunications Authority (NMHH) regulation came into force which prescribes that customers who have pre-paid SIM cards are obligated to coordinate their data with their service provider, otherwise their phone number will be cancelled. In order to maximalise the number of data coordination, the NMHH launched an integrated communication campaign. Insomnia was assigned the tasks of creative planning and related production works (film, print, online). The easy-going tone and likeable campaign proved to be very successful, as close to 70% of active SIM card holders contacted their service provider or NMHH.
One of our coolest projects was to introduce Pepo Papa pumpkin seed oil. Peiba company, the manufacturer of the product, gave us the overall market entry assignment, beginning with the creative planning all the way through to production works. Out team even went as far as to cooperate in the introduction of Pepo Papa pumpkin seed oil to the European market, with this image film playing an important role.
Gyulai – #gyulaimania
We launched the brand building of Gyulai, one of the leading Hungarian sausage manufacturers, with the #gyulaimania campaign. The concept was built on the idea that if something is close to our heart, it becomes part of our everyday life. Moreover, there are some exceptional cases when it becomes our passion. Gyulai is such a case: the foodies simply love high quality and delicious meat-products and sausages. This admiration can sometimes become extreme – at least in an ad.
Infonik is the traditional annual kick-off event of the ICT sector, where top executives of the business meet in an exclusive enviroment, accompanied by a symphonic concert. Our most acclaimed film was produced during a classical concert in 2016 at the Palace of Arts Budapest, where we hosted an event attended by a thousand guests.
Pegasus, a Bahraini pioneer in real estate development, recently launched a residential project by the name of Seef Terraces. Insomnia is proud to have developed an augmented reality 3D animation application for them. This first-of-its-kind application gives buyers a simulated look and feel of the tower, apartments and amenities, as it allows for the virtual exploration of Seef Terraces. The application is available for both iOS and Android smart phones and devices.